Seth Godin on making your small business indispensable
He was close to predicting the future of online marketing here! Amazing!
Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why to be successful entrepreneurs need to think tribal and become indispensable.
He is an American author, entrepreneur, marketer, and public speaker.
July 10, 1960 (age 54),
Some of the other Things Seth Godin Say’s in his blogs. He speaks about corporate businesses and Independant Entrepreneurs. Explaining why both should give major consideration to their customers.Any time an organization pushes to change the status quo on behalf of its mission, causing the change they exist to make in the world, they’re building something that will last. But often, the opposite happens. Organizations in power change their pricing or their technology or their policies because it’s good for the organization, because it raises quarterly earnings, most often because it’s easier for them. They change the way they do support, or the promises they keep to long-term customers and vendors. Often, the people who count beans are making the decisions, not those that count positive change on behalf of those they serve.Seth Godin say’s it works. For a while. And then it doesn’t, because even powerful organizations don’t last forever, especially when those that have been pushed discover that they might just have other options.Throw your weight around, please. But do it for those you serve, not against them.
He ridicles the expression-“I don’t have any good ideas”
That’s a common mantra among those that say that they want to leap, but haven’t, and aren’t, and won’t.
What they’re actually saying is, “I don’t have any ideas that are guaranteed to work, and not only that, are guaranteed to cause no criticism or moments when I’m sure the whole thing is going to fall apart.”
And that sentence is probably true.
But no good ideas? C’mon.
Here’s a simple hack that takes whatever word you put in the seed box and comes up with a fresh game idea you’ve never had before. And it can do it over and over and over again. Pretty good ideas are easy. The guts and persistence and talent to create, ship and stick it out are what’s hard.
At least you know what’s holding you back. The good news is that those skills are available to anyone who cares enough to acquire them.
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